Sustainable Luxury: 4 trends to watch out for in 2018
As we start 2018, it’s natural to think about what the year will bring for the sustainable community. Here at Green V PR & Creative we are passionate about showcasing our fantastic clients who combine luxury with ethical values and sustainable practices, and we’re proud to be on the cusp of what we see as an ethical revolution.
With the likes of Veganuary inspiring 150,000 to try vegan for the first month of the year and Gucci and Michael Kors pledging to remove fur from their fashion houses, it seems that society is waking up to the planet’s call for help. Regardless of a certain someone who resides in The White House refusing to believe that climate change is a legitimate cause for concern, there are plenty of people who want to take action while they can.
2018 is set to be a year of change, so let’s look at the upcoming trends in the sustainable luxury sector:
1) Authentic, personal travel experiences
Whether it’s an Ayurvedic retreat in Southeast Asia, or a European city adventure, this year, expect to see resorts and independent hotels offering a more personalised approach to hospitality to help create experiences, rather than holidays per se. Travel blogs and Instagram are valuable platforms and an increasing number of hotels of all sizes will use niche influencers to connect with potential guests from the world over.
2) Fashion goes green
The fashion industry still has a lot to do before it can be truly seen as ‘green’, but with revered Stella McCartney leading the way, an increasing number of designers are saying goodbye to fur and embracing a kinder future. As Gucci CEO Marco Bizzarri said when speaking with Business Fashion: “Do you think using furs today is still modern? I don’t think it’s still modern and that’s the reason why we decided not to do that. It’s a little bit out-dated”.
3) Say cheers to drinks with a conscious
Even though we have 3 weeks left of ‘Dry January’ to go, luxury drinks brands that delight our taste buds but also have a philanthropic twist will attract a loyal band of followers who want to feel part of a growing movement with a positive focus. Companies such as Elyx Boutique (donating a week’s worth of water for every vodka sold, in partnership with Water For People) and Thomson & Scott’s Skinny Champagne and Skinny Prosecco (actively promoting transparency within the wine sector and championing women in the workplace and in the C suite) will continue to inspire us all.
4) The year of the vegan?
And finally, plant-based eating is set to experience even more growth in 2018. UK supermarkets Tesco and Sainsbury’s added their own vegan cheese ranges to stores last year with prepared vegan meals becoming a fixture too, chain restaurants such as Pizza Hut and Pret A Manger increased their vegan options and celebrities such as will.i.am and Lewis Hamilton have proclaimed plant-based diets as life changing.
There’s no doubt that we can expect to see more vegan menus trickle into high-end restaurants. Shaun Rankin, Michelin star chef at London’s Flemings Mayfair Hotel offers a vegan menu to rival competitors, the beautiful Shangri La Hotel in Paris hosts monthly 100% Green Dinners carefully curated by famous Michelin star chef Chef Christophe Moret at its La Bauhinia restaurant, and Lonely Planet predicts that vegan and vegetarian travel will be a key trend for 2018.
Do you have a prediction for the sustainable luxury sector for this year? Share your thoughts in the comments below; we can’t wait to find out what you think.
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