What's in a headline? Well, actually quite a lot. A great headline should entice the reader to want to read the whole article, blogpost or even book. A headline should not be click bate. Repeat - a headline should not be click bate! Leave that to the teeny boppers on YouTube with their army of emojis.Read More
We've all been there, even those of us who work in PR. The feeling of frustration when your carefully crafted email pitch lies ignored in somebody's inbox... or worse, discarded in their deleted folder.
Was it something you said?
Possibly. But it's much more likely that it's something you didn't say.Read More
If you run a small or medium-sized business, then you probably have a few publications in mind that you'd like to be featured in. Perhaps you fancy being a guest poster with an opinion piece on a topic you're passionate about, or maybe you want to see you new product in the 'must-have' section of your favourite glossy.Read More